State of Product Marketing report 2023 A huge thank Jen Bunting, Head of Product Marketing EMEA & LATAM at LinkedIn you to our contributors As the leader LinkedIn’s Product and Vertical Marketing teams in EMEA & LATAM for the company’s advertising business, Jen Bunting is responsible for Go-to-Market strategy, sales enablement, regional research, localized messaging, product launches, and product adoption. The intersection of technology with advertising and marketing has played a prevalent role in Jen’s career couple of decades now. Following this passion has took her from Silicon Valley, across the Paci昀椀c to Australia and Asia, and currently the UK. Jen’s experiences have presented her with a front row seat from start-ups to enterprises where she’s worked on products that created the genesis of in昀氀uencer marketing, the explosion mobile advertising, and ubiquity of social networks. Outside the realm of product marketing, Jen’s a member of the IAB UK’s Social Steering Group and Ambassador for the Product Marketing Alliance. She’s an ally and volunteer for LinkedIn’s Asian Alliance Employee Resource Group, helping foster deeper and actionable programmes to increase diversity, inclusion, and belonging. 131