State of Product Marketing report 2023 A huge thank Sonduren Fanarredha, Director of Product Marketing at Airbase you to our contributors Sonduren is an experienced and recognized product marketing leader with an entrepreneurial skill set working in the computer software industry, speci昀椀cally in B2B SaaS product marketing and demand generation from high-growth tech startups at various stages, to large technology companies like Microsoft Canada. He’s skilled in marketing strategy and planning, the development and execution of Go-to-Market campaigns and product launches, with demonstrated cross-functional stakeholder management experience. Sonduren also holds a Bachelor’s of Accounting from Brock University and has extensive knowledge in accounting and 昀椀nance with experience in corporate 昀椀nance, taxation, audit and business spend management. As a YouTube content creator, he’s create content to entertain, educate, and share his passion for cars with a global audience. Such is Sonduren’s 昀氀air for content creation, that he was awarded YouTube’s Creator on the Rise designation. He’s built a global following by leveraging his personal brand with his marketing, business and content production skills. As an Expert in Residence (EIR) for Product Marketing Alliance (PMA), Sonduren teaches and delivers our certi昀椀cation programs to product marketers around the world looking to up-skill. He frequently speaks to the latest marketing trends in B2B SaaS, product marketing and business strategy with PMA. 132