State of Product Marketing report 2023 Product Where is product marketing budget spent? marketing NB: Respondents could select more than one option for this question. budgets 26.5%26.5% - Software and tools 14.6%14.6% - Customer research 19.2%19.2% - Written content 24.5% - Conferences and networking events 16.6%16.6% - Paid advertising 8.6%8.6% - Competitive research 19.9%19.9% - Video creation/editing 9.9%9.9% - Design 6%6% - Training/professional development 8.6%8.6% - Hiring and recruitment 12.6%12.6% - Other 94