State of Product Marketing report 2023 Product How have product marketing budgets changed since 2022? marketing We’ve already mentioned that 35.8% of the product marketers we spoke with don’t have a budget in place, but it’s important not to lose sight of the fact that 64.2% do have a budget at their disposal. budgets We deemed it necessary to explore how product marketing budgets have changed since 2022, and found just over one-quarter of participants (27.8%) said their budget had stayed the same, with 17.2% highlighting a decrease, with a further 19.2% saying it’d increased. Other No, it’s stayed the same 35.8%35.8% 27.8%27.8% Yes, it’s decreased 17.2%17.2% Yes, it’s increased 19.2%19.2% 93