State of Product Marketing report 2023 Introducing the “Working in the UAE/MENA region is different from the west, especially participants compared to the US. I believe this region has a lot of catching up in general to do to drive higher levels of pyschoglical safety, stronger communication and sense of community and my company is no exception to this and as a startup, life is frenetic. “As the marketing lead, I see it as my duty to champion this by leveraging my experience from more mature organisations and partner closely with the people team to deliver a sense of belonging and pride in the work as this will drive higher levels of productivity and growth. “My product marketing team is setup for success in its pursuit to drive a healthy cutlure because it’s the connective tissue between product, sales and the customer, and automatically breaks down silos and creates a sense of direction and focus.” Sandeep Bhara, Marketing Director in Fintech 17