State of Product Marketing report 2023 Introducing the “My division places a lot of emphasis on psychological safety and participants communicating openly and transparently about what is working/not working. This visibility fosters an inclusive environment where we are always iterating and not afraid to try new things. As a result, each time we carry out a product marketing task, the outcome gets better. This success breaks down silos, fosters greater collaboration across stakeholders, and drives alignment. As we improve upon the way we do things with each iteration, you begin to identify the ‘specialists’ in the team. This is valuable insight into scaling these best practices as well as developing these individuals further along their desired career path.” Amit Alagh, Senior Product Marketing Manager at LexisNexis “Spendesk is widely known for its strong culture of ownership, positivity, caring, and being daring, which makes it a great place to be a product marketer. “Firstly, product marketing is a very cross-functional role, which is facilitated by our company’s culture - everyone is willing to help, work towards a common goal, and move things forward. “Secondly, it’s sometimes hard to measure the ROI of product marketing efforts. We sometimes try and fail. And Spendesk has a culture that is not afraid to take risks.” Jana Frejova, Team Lead, Growth & Product Marketing at Spendesk 18