State of Product Marketing report 2023 Introduction “Product marketing is the connector between the different ‘dots’ that affect your organization. A dot could be a product, client, or department, each with their needs and goals. That’s why they all can bene昀椀t from product marketing; it’s the one department that’s focused on understanding how everyone can interact with each other.” Eduardo Gutiérrez, Director of Product Marketing at Sprout Solutions “Product marketing captivates audiences by showcasing a product’s unique value, fueling sales growth, and engaging customers through clever strategies and irresistible campaigns.” Jonathan Burns, Product Marketing Manager at Zivver “We ensure product success on the market by meeting the needs of current and future audiences.” Elizabeth Shcherbakova, Senior Product Marketing Manager at Depop 7