State of Product Marketing report 2023 Introduction “As product marketers, we create and tell the best story about products to generate revenue and drive growth for the organization.” Amy Owens, Director of Product Marketing at Time Doctor “We understand the need, understand the magic of your product, connect them both, and inform customers on why they actually need it.” Aman Bhardwaj, Senior Product Marketing Manager at DBSync “Product marketing takes products to market, working with the teams who build the products to ensure the voice of the customer is in the room during roadmap discussions, and then creating the right messaging and positioning for the products the teams are building. We then work with marketing to create the right content to tactically take those products to market, and collaborate with sales to make sure they’re con昀椀dent and successful in selling those products.” Stephanie Pye, Lead Product Marketer at Momentive So, having put some 昀椀gurative meat on the bones and familiarized ourselves with how product marketers view themselves, let’s meet the participants who contributed to this report… 8