State of Product Marketing report 2023 Roles, Customer correspondence responsibilities, There’s no doubting the importance of correspondence among colleagues, but liaising with customers is equally important to success. and team We asked product marketers how often they liaise with customers, and most of the product infrastructure marketers we spoke with indicated they speak on a monthly basis (33.8%). A takeaway from this section of the report we found particularly interesting, (and arguably worrying), is over one-昀椀fth of PMMs (22.5%) said they never speak with customers themselves, opting instead to rely on feedback from other teams to guide their decisions. Other Everyday 7.9%7.9% 1%1% 2 - 3 times a week 13.2%13.2% Never, we gather feedback from Once a week other teams 11.3%11.3% 22.5%22.5% Every other week 7.9%7.9% Monthly 33.8%33.8% 58