State of Product Marketing report 2023 Introduction “Time 昀氀ies when you’re having fun…” We’re sure you’re sick of this expression being used for the umpteenth time, but what can we say? It perfectly encapsulates the 12-month period that’s elapsed since the 2022 installment of this report. In the 昀椀fth edition of our annual exploration of the product marketing landscape, we’ll deliver an engrossing exposé into a range of areas and lift the lid on what the industry looks like for product marketers plying their trade at start-ups in their infancy, to those honing their skills at well-established corporations. We’ve combined qualitative and quantitative insights to deliver perspectives from practitioners at various stages of their product marketing journey, from Associate Product Marketing Managers cutting their teeth in entry-level positions to VPs of Product Marketing with a wealth of experience under their belt. 4