State of Product Marketing report 2023 Introduction Key 昀椀ndings Don’t have the time to unpick the report in its entirety? Here’s a selection of some of the key takeaways from 2023’s installment of the State of Product Marketing Report to whet your appetite: • Most product marketing teams included 1 - 2 people. • Survey respondents revealed they collaborate with the product team more than any other in their company (89.4%). • Product positioning and messaging was earmarked as the main responsibility of PMMs, with 90.1% of respondents selecting this option. • 55% of participants said product marketing is viewed as being product-focused by their colleagues. • In most cases, product marketers support 5+ products in their organization (33.7%). • 22.5% of product marketers never liaise with their customers, instead relying on intel from other teams. • In most cases (37.7%), product marketers said they’re sharing KPIs and metrics results with colleagues on a monthly basis - 9.3% indicated they don’t share KPIs and metrics results with other internal teams… • 51.7% of product marketers felt AI tools have prompted increased demand on product marketing teams; 53.6% said they’re implementing AI within their PMM strategies. • 35.8% of PMMs surveyed didn’t have a product marketing budget in place at their company. • When product marketers ranked the in昀氀uence of product marketing at their company on a scale of 0 - 10, this generated an average rating of 6.7. 5