State of Product Marketing report 2023 We asked product marketers to answer the following questions on a scale of 0 - 10: The in昀氀uence of product • How much in昀氀uence do you feel you have on your company’s goals and strategy? • How much in昀氀uence do you feel you have on shaping the direction of the product(s) marketing you market? • How much do you feel like your role as a product marketer is valued at your company? When we calculated an average rating for each of the three areas, it’d seem companies can certainly do more to attribute more recognition and value to PMMs. 5.9 - Goals and strategy 5.7 - Shaping the directions of products 6.7 - Overall value at the company 0 1 2 3 4 5 6 7 8 9 10 99