State of Product Marketing report 2023 Product marketing has come on leaps and bounds in recent years. The in昀氀uence of product Let’s not lo se sight of the fact that at one point, nobody could put a 昀椀nger on what product understood, to marketing actually is, so much so, it prompted us to write and publish a book, Mis marketing dispel the doubts and drive awareness around the function. Equip yourself with 昀椀rst-hand knowledge, techniques, and stories to amplify your role, establish your authority, and elevate your strategic value with our book: Product Marketing Misunderstood. GET YOUR COPY NOW Despite the undeniable fact that product marketing’s on the upturn, this didn’t satisfy our appetite to delve into the intricacies of whether PMMs feel they’re having the desired effect at their organization. 98

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