State of Product Marketing report 2023 Roles, Collaboration with non-product marketers responsibilities, The lack of understanding of the product marketing role is a long-term source of irritation among PMMs. and team That said, PMMs do have a role to play in helping their peers understand the function - and this’ll infrastructure only improve with more time spent in the presence of those outside product marketing circles. Just under half of respondents (47.7%) said they have 4 - 6 daily interactions with colleagues outside the product marketing team. This follows the same trend as our report from last year, when this option was also the most common. 0.7% - None 17.9% - 1 - 3 47.7% - 4 - 6 17.2% - 7 - 10 16.5% - 10+ 56
2023 | State of PMM Page 55 Page 57