State of Go-to-Market 2023 Report A special Contributors thank you Kate Onley-Gregson Copywriter Kate is our copywriter at Go-to-Market Alliance, who loves creating content to keep our community informed, entertained and empowered to get the most out of their role. They’re always open to feedback and would be thrilled to hear from you! Richard King Founder of Product Marketing Alliance Rich is the Founder of Go-to-Market Alliance and is at the helm of our voyage to elevate the GTM role worldwide. He’s responsible for what happens next with the community so if you’d like to have your say, don’t hesitate to get in touch - Rich is always open to invaluable feedback and ideas. Bryony Pearce Head of Content Bryony is the brains behind the Aladdin’s Cave of content we generously churn out for members and non-members alike. She’s known as the Product Marketing Alliance ‘Oracle’, and has a never-ending supply of new ideas. Feel free to share your feedback with her - she’d love to hear it! Lucy Finch Graphic Designer Meet Lucy, our talented Graphic Designer who specializes in ful昀椀lling all our design needs. She’s in charge of creating the layout and incorporating visual elements in this report and is always eager to hear your thoughts on her designs! 85

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