State of Go-to-Market 2023 Report A special Supporting sponsor: thank you We couldn’t be happier to have partnered with our friends over at Ignition on this report. Ignition is a Go-to-Market Ops Platform which creates better product handoffs and tighter alignment with GTM teams, ensuring every product launch or feature release drives revenue impact. Built by experts from Rippling and Facebook, it uni昀椀es research, roadmapping, and measurement in a single hub to reduce tool fragmentation and cost — and uses AI-powered work昀氀ows and analysis tools to extract actionable insight, drive a repeatable planning process, and automate revenue team enablement. Embedded tools for critical GTM work like tracking competitive intelligence help PMM & PM teams turn Ignition into their day-to-day workbench, while cross-functional teams get a centralized source of truth for plan documentation, assets, and tasks. Ignition is backed by Product Marketing Alliance and top-tier Silicon Valley investors such as Altman Capital, Bling Capital, Hiten Shah, and GTM executives from Opendoor, Uber, and Airbnb. 84