State of Go-to-Market 2023 Report Launch Launches are the centerpiece of any Go-to-Market strategy. A lot of work goes in on either side, but at the end of the day, a successful launch is why we’re all here. This effectiveness means the effectiveness of a launch is really important to us all. Our criteria for a successful launch was that it meets or exceeds 昀椀nancial and/or adoption targets, as success can look very different from company to company. Roughly what percentage of your launches are “successful” (e.g. meet or exceed 昀椀nancial and/or adoption targets)? 0-25 26-50 51-100 101-150 18% 32% 30% 20% 44