State of Go-to-Market 2023 Report Launch Roughly what is the typical adoption rate (%) of new products your company launches? effectiveness 0% - 25% 30.8% 26% - 50% 42.3% 51% - 75% 21.8% 76% - 100% 5.1% Roughly what percentage of a new product’s sales happen within 90 days of launch at your company? 0% - 25% 47.4% 26% - 50% 32.1% 51% - 75% 14.1% 76% - 100% 6.4% 45