State of Go-to-Market 2023 Report Meet the What’s your current job title? participants C-suite/ Product Product Marketing Sales Customer Go-to- Other executive 5.1% Maketing 6.4% Enablement success Market 7.7% 11.5% 52.6% 2.7% 4% 10% NB: Role titles have a lot of variety, such as President, Director, VP, Manager, etc. For ease of understanding these statistics, we’ve grouped more broadly by department and only noted speci昀椀c roles for the C-suite. It’s important to note this survey was targeted at professionals who see Go-to-Market as a key function of their role. It’s therefore very telling that only 10.36% of respondents have ‘Go-to-Market’ in their job title, suggesting Go-to-Market is still an under established function at most companies. It’s not surprising that the majority of respondents are in a product marketing role as it’s a function well positioned to carry out Go-to-Market. However, this does indicate that for many companies Go-to-Market activities fall to the employees most conveniently placed to carry them out, rather than investing in a dedicated GTM team. 10