State of Go-to-Market 2023 Report Meet the How many products do you support annually? participants 18% 15.4% 15.4% 14.1% 10.3% 10.3% 6.4% 2.6% 3.6% 1.3% 0% 1.3% 1.3% 1 2 3 4 5 6 7 8 9 10 11-20 21-30 >30 How many people are part of your team? 18% 12.8% 12.8% 12.8% 10.3% 5.1% 3.8% 6.4% 6.4% 3.8% 1.3% 2.6% 2.6% 1.3% 0 1 2 3 4 5 6 7 8 9 10 11-15 16-20 >20 It’s interesting to note that our participants weigh heavily towards B2B and SaaS companies, which suggests Go-to-Market strategies have are more popular in these industries. Another key takeaway from this chapter is that sales-led has signi昀椀cantly dipped in popularity. In the State of Go-to-Market report 2022, sales-昀椀rst sat at 32.1%, with customer 昀椀rst at 28.6%. This year, sales-led has lost the second place position to customer-led, indicating a serious shift in priorities for our respondents. 9