Global Results Product Marketing Salary Survey 2023 Company Median salary by company growth stage factors To test this assumption further, we turned to median salary to determine how much the typical product marketer is earning pre-tax at each company growth stage – and whether this has changed over a three-year period. Again, we can see that outside of the two extreme ends of the growth stage spectrum, there is little correlation between company maturity and earnings. 2021 2022 2023 Early $65,000 pre-product $99,000 market fit $84,025 Early $103,936 post-product $122,000 market fit $105,000 Mid-growth with $115,000 an established $110,000 go-to-market $104,000 team Late growth/ $111,000 scale-up $105,000 $93,640 Well-established $125,000 market leader $118,500 $115,000 $0 $25K $50K $75K $100K $125K Median salary 29

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