Global Results Product Marketing Salary Survey 2023 Company Company growth stage factors It’s often assumed that the more established a company becomes, the more generous it can be when it comes to employee compensation. But is this hypothesis consistent with the experience of product marketers globally? Early pre-product market fit Well-established 2.8% market leader $83,140 29.2% $134,258 Early post-product market fit 15.3% $119,617 Mid-growth Late growth/scale-up 33.5% 18.9% $116,389 $113,840 The short answer is: Partially. As we might expect, embryonic companies, at the early pre-product market fit stage, were found to be granting the smallest average compensation packages at just $83,140. Conversely, the most established businesses offer the highest average compensation, at $134,258. However, between those two extremes, we see little correlation between company growth stage and earning potential. 28