Global Results Product Marketing Salary Survey 2023 Industry and Median incomes by sector job role Turning next to median salary, we found that respondents in the B2B space reported the highest median salary at $106,750, which is +1.6% above the overall product marketing median of $105,000. PMMs serving both (B2B & B2C) reported median incomes 6.4% below the overall figure, while B2C product marketers were found to have the lowest median salary at $93,000. Median salary increase/decrease $106,750 +1.6% $98,250 $106,750 -6.4% -11.43% B2B B2C Both Type of customers served 25