Global Results Product Marketing Salary Survey 2023 Introduction The product marketing industry has seen tremendous growth in recent years, and with it comes questions about fair compensation. As product marketers, we want to understand what our peers worldwide are earning to benchmark our own salaries. Are we being paid in accordance with value we deliver? And what factors contribute most to earning potential? To find out, we surveyed product marketing professionals from across the globe to provide insights into compensation trends. Before diving into the results, a few notes on the methodology: • The data reflects responses from those surveyed and may not represent all product marketers. • The figures are in US Dollars (USD) for consistency. • We analyzed three key data points: • Base salary (salary before taxes) • Annual bonus and stock options • Total compensation including salary, bonuses, and stock granted • Our research primarily focuses on median base salaries. We believe this measurement (which controls for outliers) offers the most accurate representation of real earnings. Where appropriate, we also look at average total compensation, based on mean average salaries, bonuses, and stock allocations. • For purchasing power parity (PPP) adjustments, we used OECD / World Bank data from 2023. With the stage set, let's explore the survey findings on PMM salaries for 2023! 3