Global Results Product Marketing Salary Survey 2023 Key findings Not got time to sink your teeth into the whole report just yet? Here are some key takeaways to get you started. • The global base salary average (without factoring in variables like location, job title, gender, and so on) is $110,266, down 10.6% year-on-year. • The global product marketing median salary now sits at $105,000, down 8.7% from last year. • After geographical location, role seniority was found to the the variable that has the biggest impact on earning potential. • We saw little correlation between company size (considering annual revenue, growth, stage, and employee headcount) and average total compensation. • The region that reported the highest average total compensation was North America ($156,216). • The gap between male and female average total compensation fell to just 1% in 2023. However, the median salary gender pay gap rose from 6.9% in 2022 to 8% in 2023. • The region with the largest gender pay gap was Australasia, where male average compensation was found to be $129,825 vs. $81,833 for female respondents. • Those who considered themselves a minority (in any capacity) reported earnings 12.3% higher than the global product marketing median salary. • B2B PMMs earn a higher average base salary than B2C PMMs ($120,021 > $100,882). • Those who are product marketing certified earn significantly more in base salary ($115,000 compared to $98,268) than their uncertified peers. 4
