# Product Marketing Alliance

> Product Marketing Alliance is a collective of passionate product marketing innovators committed to driving demand, adoption and the overall success of their products.

Product Marketing Alliance publishes its public content at https://product-marketing-alliance.relayto.com/. Every link below goes to a Markdown version of the page; drop the `.md` suffix for the interactive page, or request any page URL with `Accept: text/markdown`.

## When to use this site

- To find, read and cite what Product Marketing Alliance has published here.
- To answer questions about Product Marketing Alliance from its own documents rather than third-party summaries.
- Read the Markdown versions linked below: they carry the page text, which the interactive viewer renders with JavaScript.
- The full list of page URLs is in the sitemap: https://product-marketing-alliance.relayto.com/sitemap.xml

## Content

- [A long story short](https://product-marketing-alliance.relayto.com/e/a-long-story-short-991u9jyor5jg6.md): Exploring the fundamentals of compelling product storytelling
- [2023 | State of Go to Market](https://product-marketing-alliance.relayto.com/e/2023-state-of-go-to-market-yi5mdohkktivz.md): The State of Go-to-Market Report 2023 is finally here, and it’s jam-packed with unmissable intel. Uncover key facts and findings to help you align stakeholders, overcome GTM challenges, and deliver e…
- [2023 | State of PMM](https://product-marketing-alliance.relayto.com/e/2023-state-of-pmm-l7elh59m1mw11.md): We’re sure you’re sick of this expression being used for the umpteenth time, but what can we say? It perfectly encapsulates the 12-month period that’s elapsed since the 2022 installment of this repor…
- [2023 | Global Salary Survey](https://product-marketing-alliance.relayto.com/e/2023-global-salary-survey-lfftzynjr8xaq.md): Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market?
- [Getting to MVP | Joël Lindheimer, Sprinklr](https://product-marketing-alliance.relayto.com/e/getting-to-mvp-joel-lindheimer-sprinklr-1fivuxxhy4bww.md): In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr. Go-to-market can be a whirlwind of initiatives;…
- [How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio](https://product-marketing-alliance.relayto.com/e/how-is-product-marketing-connected-with-sales-and-marketing-devon-o-rourke-fluvio-d25jtmflv0i90.md): In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed…
- [How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?](https://product-marketing-alliance.relayto.com/e/how-does-the-pm-to-pmm-relationship-influence-gtm-shirin-shahin-product-marketing-leader-ow43b9j5ir6bc.md): In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and…
- [How to measure success | Carter Holland, GhostRetail Inc.](https://product-marketing-alliance.relayto.com/e/how-to-measure-success-carter-holland-ghostretail-inc-b1v7vc4kmvi14.md): In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challengi…
- [Launch vs release | Allison Milone, Epsilon](https://product-marketing-alliance.relayto.com/e/launch-vs-release-allison-milone-epsilon-ulrlpg70ij02b.md): In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon. Terminology across teams is essential, and some teams ne…
- [The Fundamentals of GTM | Kavya Nath, Sprinklr](https://product-marketing-alliance.relayto.com/e/the-fundamentals-of-gtm-kavya-nath-sprinklr-ej9hzrw5aynt5.md): In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.
- [Navigating today’s product marketing landscape](https://product-marketing-alliance.relayto.com/e/navigating-today-s-product-marketing-landscape-i5kb583qblu2x.md): Challenges, trends, and opportunities