12 Navigating today’s product marketing landscape Essential product marketing skills So, product marketing is a relatively new function, but it’s impacted by the same skills challenges as the broader marketing landscape. Let’s take a look at the data: • According to Marketing Week, 53% of all marketers have no formal marketing training. • Less than 10% of product marketers are trained in product marketing, despite 98% of product marketers attending college (where only 32% of them studied marketing). • Our proprietary sales data shows that in 2021, only 30% of employers paid for that training; in 2022, this increased to 50%. 53% +