17 Navigating today’s product marketing landscape Why hiring is so hard This is a pain you’ve been feeling, but you’re not quite sure why – right? We need to jump back into the numbers to get this section started. • Big business dominates the product marketing landscape. In the US, UK, and Europe – the biggest markets for PMM – nearly half of product marketers work for multinational corporations. • Demand in the market is at an all-time high. At any given time, if you search, you will find more jobs for PMMs on LinkedIn than there are PMMs available, even in the current climate. • Job satisfaction is solid, and attrition is low. Our annual State of Product Marketing Report shows that 64% want to progress in their PMM careers, nearly 30% plan to stay where they are, and only 4% have an appetite for a big change. I want to enter a completely new field and leave product marketing 3.1% I want to enter a completely new field as a product marketer 5.5% I want to become an entrepreneur 6.7% Career plan I want to take the next step on the product marketing ladder 63.8% I’m happy where I am 20.9%