07 An intro to narrative design Chapter four The recipe for storytelling (and success!) A good story has a compelling start to hook your interest, the right amount of suspense in the middle to keep you going, and an end you’ll remember forever. Stories have been told for centuries, yet it’s an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations. We like brevity and getting to the point, but that shouldn’t stop a good story from taking its time to reach its full potential. What’s your favorite story? Which story with a well-told premise did you connect with and continue to read or watch? Let’s look into a good story framework and map it to the buyer’s journey: Discover Learn Try Buy Advocate Every prospect is going through a phase of the buyer journey, they’ve done their due diligence before reaching out to sales. It’s not a linear process, but every customer is on their journey and has a different way to connect with you. Let’s tell a compelling story to bring them into our universe, and we can walk the transformation journey together.