State of Product Marketing report 2023 Product Syncing and aligning metrics with other teams marketing It’s essential that product marketing metrics align with those in place within other teams to ensure personal and collective success can be achieved. KPIs Oftentimes, companies fail to ensure metrics the product marketing team is using complement those other departments are measuring. This can make it more dif昀椀cult for the organization to reach its goals. The million-dollar question: How do product marketers align product marketing metrics with metrics used by other teams, such as product, revenue, and Go-to-Market? “We generate product marketing targets “We tie our value to churn reduction, after establishing targets for sales and customer retention rates, trial activation, product.” and traf昀椀c.” “RevOps owns the majority of metrics. We “It depends on the product and goals, share systems and regular touch bases.” but goals are established before marketing initiatives begin.” “We align to other teams’ metrics, and measure sentiment by number of CX “We identify metrics separately, before identifying overlapping/informing tickets and app reviews.” metrics.” “This has been challenging for us, but we’re starting to collaborate better and “We work closely with our product and marketing stakeholders to make those are sharing in 1:1 environments/check-ins and in semi-regular readouts.” decisions collaboratively.” 66