State of Product Marketing report 2023 Roles, responsibilities, “We divide responsibilities according “Products are owned end-to-end plus to the level. For example, we have one product marketer is Go-to-Market and team Senior Product Marketing Managers focused and one is Intelligence (market, that make strategic tasks among the customer, competitive) focused.” infrastructure product squads teams and the analysts, specializing in speci昀椀c topics that will support product marketing in creating: “We’ve just hired our 昀椀rst product communications, launch events, webinars, product newsletters, etc.” marketer, but plan to have the team be full-stack marketers with end-to-end ownership over speci昀椀c product areas.” “We own different areas and those areas have multiple products within them. I work in cyber - so for example - one “We divided our work between product area is business-critical security, another lines end-to-end. One of us focuses on core (existing) product features/ is threat detection, investigation, and releases and the other focuses on net response.” new product features and those things coming through M&A.” 51