State of Product Marketing report 2023 Making the Like its predecessors, this report has been completed with one aim, and one aim only: to help you, the product marketing public, understand the intricacies of the market and apply transferable great, greater… insights to your practice. We’re sure you’ll reap the rewards of the takeaways presented in this write-up and use them in the present – but what does the future of product marketing hold, and how can an almighty function become even stronger? Our participants joined the debate, highlighting changes they’d like to make to the product marketing function to make it even better. “I’d like to see delineation of sub- “Product marketing needs to become specialties. For example market research, more technology focused. As the role of content writing, product strategy, technology continues to increase, it’d competitive intelligence, with product be great to see companies put greater marketing as the superset of roles.” emphasis on ongoing technology training.” “Product marketing should be a role that reports to product and not marketing.” “In my company, I’d like to see product marketing have more of a say on the product roadmap.” “There needs to be closer alignment with the marketing organization overall “I’d like more opportunities to engage - especially content marketing and with customers; this continues to be a demand gen.” blocker in product marketing.” 123