State of Product Marketing report 2023 Product The State of Product Marketing Report 2022 reaf昀椀rmed our initial thoughts about product marketers: marketing they’re as ambitious as they come, with a fervent desire to reach the peak of their powers. Last year, a signi昀椀cant proportion (63.8%) of product marketers were keen to take the next step on career the product marketing career ladder, while one-昀椀fth (20.9%) indicated they were content with their aspirations current position. But as we all know, a lot can happen in the space of 12 months, so we collated data to establish if the role is still quenching the professional thirst of product marketers – and we weren’t disappointed. We were thrilled to see 58.3% had set their sights on a promotion in the product marketing industry. It was also positive to note 28.5% indicated that they were happy in their current position. Just 2% of respondents expressed a desire to enter a new 昀椀eld and leave product marketing behind. When asked why they wanted to bring their product marketing journey to an end, some said product management was their true passion, while others expressed a desire to enter a more analytics-based role. I want to become an entrepreneur 3.3%3.3% I want to enter a new 昀椀eld and leave product marketing 2%2% I want to enter a new 昀椀eld as a product marketer 7.9%7.9% I want to take the next step I’m happy where I am on the product marketing 28.5%28.5% career ladder 58.3%58.3% 111