State of Product Marketing report 2023 Roles, Delegation of responsibilities responsibilities, So, it’s one thing outlining the most common responsibilities within a product marketing team - and team but how are these tasks delegated and divided between the team members? infrastructure “We’ve a matrix structure, where there’re “Whilst we’re building, I’m giving people speci昀椀c people aligned with each experience across the breadth of our business unit, but multiple people within portfolio. When I’ve suf昀椀cient resources I’ll the team can be involved in each project align people to products.” or deliverable.” “We’re split by personas which span “Product marketing roles are a hybrid the entire product suite and then we between user-based and product- each have speci昀椀c products we support based. Individual products are not fully directly for launches/maintenance. Some owned end-to-end by a single person.” PMMs on our team are not persona focused and exclusively product focused e.g., integrations.” “My current company is very small - thus, there are two people actively “We work on one core platform with working on marketing - one more on the related capabilities, so we divide tasks by competitive intelligence side and the other on product, content, and promotion industry vertical.” side.” 49