State of Product Marketing report 2023 Product With 26.5% of product marketers revealing a proportion of their budget is spent on software and marketing tools tools, we wanted to establish the kind of tools companies are investing in. It seems collaboration is the name of the game for many companies, with 70.2% of product marketers saying they regularly use collaboration tools, more than any other category. Following up in second place, CRM tools racked up 64.2% of responses, while project management tools and reporting, analytics, and measurement tools were both tied on 63.6%. 70.2% - Collaboration 64.2% - CRM 63.6% - Project management 63.6% - Reporting, analytics, and measurement 55% - Sales enablement 52.3% - Email marketing 49% - Competitive intelligence 43% - Customer and market research 41.7% - Messaging and onboarding Tool Type 40.4% - Video marketing 37.7% - Knowledge base 37.1% - Design 36.4% - Roadmapping 29.8% - Content opps and marketing 28.5% - Customer experience and engagement 15.9% - Competitive enablement 114