State of Product Marketing report 2023 Contents 3 Part 1 108 Part 10 Introduction Indispensable Part 2 product marketing skills 9 Introducing the participants Part 11 110 Product marketing 28 Part 3 career aspirations How has product marketing changed since 2022? 113 Part 12 Part 4 Product marketing tools 33 Roles, responsibilities, Part 13 and team infrastructure 116 Product marketing tips 59 Part 5 122 Part 14 Product marketing KPIs Making the great, greater ... 68 Part 6 136 Part 15 Product marketing highlights Conclusion and challenges 78 Part 7 Friend or foe: The evolution of AI and its role in product marketing 88 Part 8 Product marketing budgets 97 Part 9 The in昀氀uence of product marketing 2