State of Product Marketing report 2023 Indispensable Product marketing is a unique, diverse profession, comprising a variety of roles and product responsibilities. There are, therefore, requisite skills a product marketer must possess to ensure they’re able to ful昀椀ll their duties. marketing skills We asked product marketers to disclose which skills have helped them thrive in the profession. The three most prevalent were communication (79.5%), collaboration (77.5%), and strategic planning/business skills (71.5%). 1.3% selected the ‘Other’ category, highlighting grit and the willingness to seek clarity when completing tasks as additional traits product marketers need to excel in their role. NB: Respondents could select more than one answer for this question. Skill 79.5% 77.5% 71.5% 68.9% Communication Collaboration Strategic planning / Problem solving business skills 54.3% 54.3% 45.7% 35.1% 1.3% Empathy and the Research and Content creation Persuasive skills Other ability to connect analytical skills and copywriting and negotiation with customers 109