State of Product Marketing report 2023 Roles, Is the product marketing role Product-focused responsibilities, or Sales-focused? When we asked product marketers if they considered their role to be product-focused or and team sales-focused, 55% of respondents said their role is product-focused, while 45% of participants infrastructure said they considered the product marketing role to be sales-focused. With 89.4% of PMMs working with product teams, more than any other, compared to 75.4% of PMMs who work with sales, this makes a degree of sense. Sales-focused 45%45% Product-focused 55%55% 54