State of Product Marketing report 2023 Roles, Common problems when reporting to internal teams responsibilities, It goes without saying, a seamless product marketing world, is the dream product marketing world. But therein lies the problem - as it stands, it’s a ‘dream’, and product marketers often encounter and team problems when reporting to internal teams such as product, marketing, and C-suiters, as they infrastructure strive to accomplish short and long-term goals. “There’s a lack of understanding of the “When we’re reporting to marketing, scope and value, dif昀椀culty measuring we’re included in projects too late qualitative outcomes, and little support and too close to release and there’s a from C-suite due to the previous two dif昀椀culty in measuring the impact of work factors.” to justify spend on the team. Similarly, when we’re reporting to product, there’s no marketing budget, and we have to “There’re multiple competing compete for creative production and marketing channels resources with perspectives and ideas to navigate from senior leadership.” marketing teams who have a budget.” “CX is only a minor priority for product to “Product marketers are expected to work deliver the MVP. They often disregard the on their non-core skills, i.e. list building, value of clear communications.” demand generation, and more. We’re also not given directed resources to have in昀氀uence on designers or content “There’s a lack of focus on execution marketers.” of strategic marketing; they tend to reference visual marketing heavily.” 43