State of Product Marketing report 2023 The in昀氀uence “Focus on your core discipline and add “You have to be your own cheerleader of product value from the perspective of connecting and PR manager inside the organization. product, marketing, sales, and client So much of product marketing work goes marketing success. Manage each of these on behind the scenes, and it’s important stakeholders equally.” to make sure folks know how you’re contributing and that it’s a strategic foundation for connecting with the “Establish clear roles and responsibilities market. Ask for a turn to speak at the end on what a product marketer can do of the sprint retro, make a Slack channel and why, Get a seat at the table with to talk about launch plans, and share insight on what the audience wants, take the awesome attribution stats from your launch campaign in the town hall.” a share of revenue or product growth metrics to show commitment.” 107