State of Go-to-Market 2023 Report Go-to-Market process “Successful Go-to-Market is simple, but hard: Have you reached your customers with something they actually want? Achieving this balance requires alignment with product, sales, data analytics, design, program management, customer support, and so on. Measuring success is a combination of measuring CSAT changes, new feature adoption behaviors, and active usage bumps.” Lauren Moon, Atlassian 37