State of Go-to-Market 2023 Report Go-to-Market How do you feel about your company’s current level of investment (time + money budget + resourcing) into launches? Signi昀椀cantly invest 1.3% Overinvest 3.8% Signi昀椀cantly underinvest 14.1% Right amount 35.9% Underinvest 44.9% 41