State of Go-to-Market 2023 Report Go-to-Market There’s a pretty consistent correlation between the most used tools and the most important tools for Go-to-Market, as selected by our respondents selected. This is tools promising, as it suggests that most participants can use the tools they 昀椀nd most valuable for their role. Project management tools were voted the most useful, which tracks with our 昀椀ndings that clear leadership is a challenge for Go-to-Market. When many stakeholders have a claim on a project and ownership is unclear, having a really robust tool to keep track of every moving part of your project is essential. Surprisingly, only 2.6% of participants considered analytics the most important tool, compared with the 62.8% who identi昀椀ed measuring launches as their biggest challenge in the previous chapter. This indicates an underutilization of analytics tools across the industry. This could offer some insight into why measuring launches is such a challenge. 66