State of Go-to-Market 2023 Report Go-to-Market The launch process is often long and complicated. There’s a lot to do and it can be very time-consuming. Plus, there’s no such thing as a one size 昀椀ts all launch. Big product process launches might have a year long cycle, whereas small feature launches or updates can be rolled out with much less effort and time. Understanding your capacity for launches and knowing what a realistic Go-to-Market cycle is for your business is a big step toward having an effective Go-to-Market strategy. How many “big” things do you launch annually? 1 5-12 (we launch things annually) (we launch things monthly) 25.6% 15.4% 2-4 12+ (we launch things weekly/bi-weekly) (we launch things quarterly) 56.4% 2.6% How many “small” things do you launch annually? 1 5-12 (we launch things annually) (we launch things monthly) 3.8% 44.9% 2-4 12+ (we launch things weekly/bi-weekly) (we launch things quarterly) 29.5% 21.8% 21