State of Go-to-Market 2023 Report Go-to-Market Who is responsible for Go-to-Market in your company? leadership Going even more speci昀椀c than the team responsible for leading Go-to-Market, we wanted to 昀椀nd out if companies have one single leader of their Go-to-Market strategy. And, if they do, is this leader a member of the c-suite, a senior leader of a team within the company, or someone dedicated speci昀椀cally to the Go-to-Market function. As Go-to-Market is tied closely to marketing, we expected to see CMOs featured regularly here, but we were surprised to see CROs pop up almost as often: Don’t have CEO 2.56% 6.41% Other CRO 14.1% 7.69%7.69% CMO Go-to-Market 5.13%5.13% director/manager 10.26% Product marketing Product 5.13% 19.23% Marketing Customer success 2.56% 0% Sales enablement 1.28% NB: Role titles have a lot of variety, such as President, Director, VP, Manager, etc. For ease of understanding these statistics, we’ve grouped more broadly by department and only noted speci昀椀c roles for the C-suite. 14