State of Go-to-Market 2023 Report Go-to-Market Knowing how much to spend on a launch, and how to use your budget effectively, can be a real challenge. And getting the budget you need for Go-to-Market really depends budget on being able to demonstrate the value of investing into GTM to your CFO. So let’s take a look at what a budget for a successful Go-to-Market strategy might look like. 501,000+ 10% 251,000-500,000 0-20,000 5% 55% 51,000-100,000 10% 51,000-100,000 Average 10% launch budget 21,000-50,000 15% 39