Global Results Product Marketing Salary Survey 2023 Company Our analysis revealed that the highest average base salaries belonged to product marketers culture in product-first companies at $114,368. This aligns with last year's findings, suggesting that product-first environments are the most lucrative for product marketers. Meanwhile, the lowest average salary emerged among product marketers in marketing-first companies at $97,758 per year. This differs from last year when marketing-first companies were offering $115,445 per year, and sales-first companies earned the lowest base salary ($113,125). Company culture Avg. base salary 2021 Avg. base salary 2022 Avg. base salary 2023 Product-first $123,389 $124,972 $114,368 Customer-first $122,269 $118,635 $103,846 Sales-first $113,818 $113,125 $111,136 Marketing-first $106,757 $115,445 $97,758 $0 $25K $50K $75K $100K $125K 51