Global Results Product Marketing Salary Survey 2023 Conclusion So, what does this all mean for you? Geographical location continues to be the biggest indicator of earning potential. Even when we adjust for PPP, product marketers in the United States out-earn their global counterparts by a considerable margin – and there are no signs that this will change anytime soon. Where average compensation fell year-on-year across every continent, earnings remained relatively stable in North America, pointing to the region’s economic resilience and dynamism. But location is far from the only factor found to have a substantial impact on incomes. We saw a clear correlation between seniority and average salary, suggesting that – no matter where you are in the world – higher earnings can be gained by progressing up the chain of command. Similarly, we observed an undeniable link between years of experience and annual compensation. Surprisingly, though, we didn’t observe a positive correlation between company size and earning potential. Although salaries were found to be lower at very early-stage companies (and higher at very large organizations), the data stopped short of suggesting that average earnings rise in line with indicators like company revenue, department size, and employee headcount. We found that while the gender pay gap is closing, there’s still work to be done – particularly in places like Australasia and South & Central America. Although the divergence between male and female total compensation has closed substantially year-on-year, this narrowing of the gap is in large part due to a decline in male earnings. Going forward, we would instead like to see gender pay equity achieved through an increase in female earnings. More encouragingly, however, most product marketers feel satisfied and valued in their roles. The data showed a continued upward trend in job contentment from last year. With the bulk of our lives spent working, feeling appreciated and fulfilled professionally is crucial. We learned that compensation is, of course, essential, but it doesn't solely dictate job satisfaction. Fair pay that reflects individual merit remains imperative, but purpose, growth, and corporate culture are also vital. As the field expands worldwide, we hope this survey provides a useful benchmark both for evaluating product marketer incomes and shaping more equitable, inspiring workplaces everywhere! 70