Product Marketing Alliance

Exploring the fundamentals of compelling product storytelling

The State of Go-to-Market Report 2023 is finally here, and it’s jam-packed with unmissable intel. Uncover key facts and findings to help you align stakeholders, overcome GTM challenges, and deliver elite product launches.

We’re sure you’re sick of this expression being used for the umpteenth time, but what can we say? It perfectly encapsulates the 12-month period that’s elapsed since the 2022 installment of this report.

Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market?

In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr. Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfill goals set by management, whilst ensuring a quality product is delivered to the market? Holly and Joël Lindheimer discuss the process building up to a product launch, and what happens once a product has been released to the market.

In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.

In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture. Carter shares his insights gained during a twenty-year career, during which time, he's led large-scale marketing teams.

In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon. Terminology across teams is essential, and some teams need to clarify the difference between launches and releases, or perhaps how launch tiers differ. Holly and Allison discuss the best ways to determine what your team might be working with.

In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

Challenges, trends, and opportunities